Ghost Street Dumplings is a pop-up dumpling bar in Auckland. The name is a homage to Ghost Street; a famous food street in Beijing.
Being a pop-up, the owners wanted a cost-effective identity solution; fun and low-fi, nothing too fancy.
Our solution was to simply marry a dumpling and a ghost, an observation that ghosts and dumplings weirdly look alike. To highlight the low-fi nature of the pop-up and give it a bit of street cred, the illustration is created in a crude, raw style of mark-making. We created a poster for both English and Mandarin translations, as they are always seen together in tandem.
The colourway was derived from yin and yang (the ancient Chinese concept of duality and opposites being connected), a ghost and a dumpling coming together, as well as Chinese dumpling mastery coming to Auckland.
The pop-up was extremely successful and ran for 6 months longer than anticipated.